Randonisations – Show Your Pair

Photography and Copy Writing for Alberta Cancer Foundation

What seems like forever ago, my uncle told me he checked weekly to see if I put up a new post or updated my site. What seems like even longer ago was the last time I actually did post anything.

After having the privilege of attending The Gathering recently, I have some new perspective and inspiration. I have started to put in to words how I define myself, what kind of designer I want to be, and who I want to design for in the hopes of building a career based on doing things I’m passionate about for equally passionate clients. Not only do I feel that these choices should lead to more passionate work, but more excitement in sharing that work, and most importantly, meeting new people who share the same passions that I do.

I have already posted a few new projects on the revamped site (and finally integrated the blog…), and should have more and more coming over the next short while, so stay tuned.

Here’s one I am particularly happy with from last fall, where I had the opportunity to help with some copy writing (an underused skill I’m always thrilled to utilize) based on a 18-35 year old male demographic, a demographic in which I fall smack-dab in the middle. I am extremely proud of the “show your pair” hash tag, and even more proud of how the photo shoot turned out. Through the sale of Good Luck Sock‘s, the Alberta Cancer Foundation was raising money for Prostate Cancer Awareness.

Photography and copy writing for Alberta Cancer Foundation fundraiser with Luck Sock Co.

Photography and copy writing for the Alberta Cancer Foundation fundraiser with Good Luck Sock Co.

More work can be found linked above.